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This was submitted by a team that the web spinner led for a
course in Cross-Cultural Management Skills and Mindset in September 1998. The two-weekend
course exposed the class to strategic issues and cultural concerns in entering new
markets. Our management team chose to enter the Chinese automobile market with the Toyota
RAV 4.
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Our team was composed of seven individuals that come from
seven countries. The countries represented in our team were the Philippines, South Korea,
Greece, Colombia, Dominican Republic, Taiwan, and Brazil.
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The document you will see is in PDF format in order to
maintain the integrity of the document and for the surfer to view it as it was intended
and submitted to our professors. If you don't have Adobe Acrobat Reader, click on the
graphic on the upper left and you will be taken to a site where you could download the
Reader.
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This project was originally submitted to Professor Edmond
Weiss on February 1998 in partial fulfillment of the communications component of the
course, Cross-Cultural Communications and Negotiations.
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It was designed to give the reader a better
understanding of Korean business culture and contains the following:
 | Brief History |
| Economy |
| Culture and Religion |
| Setting-Up the First Contact |
| Meeting for the First Time |
| Meeting and Negotiating Over a Meal |
| Kibun: Harmony and Maintenance of Good Feelings |
| Business Timeline and Conclusion |
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